Background

TraceTea is an ecommerce tea brand that aims to provide as little human intervention to their products as possible. The brief was created and worked on for the duration of my final year in university, as a major design project. TraceTea required a website and packaging in preparation of their launch. These both needed to be scalable to facilitate growth. They also required branding elements and a guideline to follow.

Ecommerce Website

The site design was made with Shopify development in mind. It features product pages, user profile pages, company info pages, a checkout flow and more. Users are greeted with the important details immediately upon visiting the home page. With a look into the newest product range, set of quick links, a list of their best sellers, finishing a call to action to view more information on the company.

Landing Page

Catalogue

Individual Product Page

Packaging

The packaging solution features strong/fun colours, with simple iconography, that lead to a scalable, yet functional, final product. Each variant of tea and the product range can grow without leading to needing to change the other/past ones. Customers can easily tell from afar which box to reach for, as the information is clear without reading the product details.