Background

Cozy Cup is a fictional coffee house brand, originally intended to refine my branding skills and creativity. It started with an interest in making a logo for the fictional brand, but ultimately grew to be much more. This is an ongoing project, so keep an eye out for updates, or follow me on LinkedIn to have it beamed right into your feed.

The Brand

Mission Statement To create a café that is welcoming of students to come and study for as long as they'd like to. With dedicated rooms and scenery to match, along with a nice selection of café items to keep productive.

Personality Type

Based on the Myers Briggs test, Cozy Cups associated personality would be an ENFP-A or 'The Campaigner'. This personality is known to be filled with vibrant energy, outgoing, openhearted, and open-minded. Qualities we want to communicate to the customer indirectly, through their brand elements, communications and customer experience.

Keywords

1. Kind
2. Good willed
3. Caring
4. Warm
5. Inviting
6. Open minded
7. Outgoing
8. Open hearted

Intended Audience

16-25 year old students looking to have an after class hangout or study area.

Rewards Card

Cozy Cup needed a rewards card to offer to loyal customers to reward their patronage. This was a simple tenth order grants a free coffee promotion. Using a stamp of the logo to mark a slot from each order made as logged.

Front

Back

Stickers

Stickers are a simple way of engaging customers and encouraging brand awareness. These are expected for use as giveaway goodies or low-cost merchandise. The current lineup features simple vector art of the logo and some desserts, with plenty of room for growth as well as.